| Pleasant
Company/American Girl |
 How
do we hire the right architect for us? |
| Pleasant
Company (now American Girl, a division
of Mattel) wanted to open a store in
New York City and improve on its already
successful American Girl Place in Chicago. |
|
 |
 Services
| |
To conduct an intense series of planning
meetings to create a compelling architectural
brief and selection process, including
a mini-competition. |
|
Results
| |
A highly successful design and
project on 5th Avenue. The store has
won rave reviews in New York and has
continued American Girl's retail success.
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