Summit
Credit Union needed to decide whether a site
they owned was indeed ideal for a new branch
location.
Services
Our location analysis tools and techniques
proved to the Board that the site
was not ideal and another would be
more profitable. We mined SCCU's
member data to see buying patterns
and used our Geographic Information
System (GIS) to analyze travel sensitivities.
We could then define the geographic
markets to position the ideal site.
Results
Acquisition
of a new site and a project delivered
5%
under budget--and a full quarter ahead
of schedule. In its second week, this
branch had more deposits than any
other. Summit Credit Union is #2 in
the nation for return to its members
Acquisition
of a new site and a project delivered
5%
under budget--and a full quarter ahead
of schedule. In its second week, this
branch had more deposits than any
other. Summit Credit Union is #2 in
the nation for return to its members