Van Mell Research
Susan Van Mell, principal
Susan Van Mell
has over 20 years experience in market research and brand management and
holds an MBA from Northwestern University's Kellogg School. Her skills
as both a moderator and quantitative researcher give her the ability to
help clients refine their objectives and employ the most effective research
techniques.
Susan has worked as a free-lance market researcher for clients including American Girl, Douglas Stewart, Steep&Brew, Wisconsin Historical Society, Summit Credit Union, Springs Window Fashions, Gemplers, Pleasant Company, Dean Foods, La Crosse Footwear and Oscar Mayer. Susan has also held research and brand positions at Market Facts (Chicago), Helene Curtis (Chicago) and Murtaugh/Match (Madison).
She most recently worked as a project consultant at American Girl managing qualitative and quantitative projects as well as moderating focus groups and in-depth interviews.
Contact:
susan@vanmell.com
608-222-5797; fax: 608-260-9310
5312 Tonyawatha Trail
Monona, WI 53716
Qualitative Services
A full range of consultative services for focus groups, in-depth exploratory personal interviews and nominal groups, including:
- Research design
- Screener guide development
- Participant identification, recruitment and confirmation
- Facility coordination
- Discussion guide development
- Moderation of focus groups and personal interviews
- Transcriptions
- Audiotaping and videotaping of focus groups
- Analysis and report development
- Development of audio or video summary tapes of focus groups
- Presentation of results
Quantitative Scope
A full-range of services for online, mail and telephone surveys.
- Research design
- Questionnaire development
- Definition of target audience and quotas
- List purchase
- Programming/Interviewing/phoning
- Data tabulation and verification
- Statistical analysis
- Data analysis and report preparation
- Presentation of results