Team Biographies
Van Mell Associates has brought together independent experts to advise in each functional area - providing a truly integrated perspective.
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Fred Trumm
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Fred is an Associate of Van Mell Associates, as well as Director of Group Health Cooperative. He has also been Chairman of Durrant,
a global architecture/engineering firm focused on the Justice, Federal, Education and Healthcare market sectors. He has also been
CEO of Target Commercial Interiors and President of LOPC Southern Division in Miami, Florida. He is a member of ACHP, a national
association of community health plans, past Vice Chairman of the board at the American Red Cross Badger Chapter. He was a member
of the Malcolm Baldrige site evaluation team for the Steelcase dealer network. Fred is an expert in the leadership and governance
issues in capital projects for complex, multi-unit, capital intensive industries. He has a B.S. in marketing from University of Toledo.
email: trumm@charter.net
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A. James (Jim) Gersich, AIA, RLA, WRID, Architect
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Jon Brouchoud
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Jon is a design professional with over 12 years of experience working in architecture and virtual reality environments.
He holds a Master's Degree in Architecture from the School of Architecture and Urban Planning, University of Wisconsin-Milwaukee,
and has worked for a variety of clients including Microsoft, Intel, Autodesk, the U.S. House of Representatives, Sun Microsystems,
Rutgers University, Purdue University and TED. He has lectured at conferences and universities, including the Royal Institute of
Architects in London, Ecole Nationale Superieure d'Architecture in Paris, UW-Madison, Centre for Digital Media, UCLA and the London
Design Museum. His work has appeared in the New York Times, BusinessWeek, and The Chicago Tribune. He has exhibited at Princeton University,
The Tech Museum of San Jose, The Royal Opera House, the Institute of Contemporary Architecture, Exeter Phoenix in London and the Art Museum of Virginia.
email: jbrouchoud@gmail.com
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